PLAN, GET, KEEP, GROW es un mapa de trabajo que utilizamos en MULTIPLO para establecer las áreas de trabajo y servicios que ofrecemos. Se basa en cómo otras compañías trabajan las diferentes fases de captación, conversión y fidelización de clientes, tanto en modelos de negocio B2B como en modelos B2C.
El mapa se divide en las fases de PLAN, GET, KEEP y GROW. En cada fase existen una serie de subfases o áreas de trabajo (PRIMERA ÁREA). Para cada fase y área, existen unas herramientas, tecnologías, servicios y desarrollos que hay que implementar (SEGUNDA ÁREA). Para cada fase y área, existen además unas acciones que hay que ejecutar. Estas acciones van a dar como resultados diferentes interacciones por parte del usuario (TERCERA ÁREA). Para cada acción e interacción, vamos a medir aquellas métricas que son importantes para valorar y validar nuestro plan (CUARTA ÁREA).
FASE DE PLANIFICACIÓN: PLAN
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FASE DE CAPTACIÓN: AWARENESS
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour.
FASE DE CAPTACIÓN: CONSIDERATION
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FASE DE CAPTACIÓN: PURCHASE
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour.
FASE DE FIDELICACIÓN:KEEP
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour.
FASE DE CRECIMIENTO: GROW
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PRESCRIPCIÓN: VIRAL LOOP
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour.
HERRAMIENTAS ACONSEJADAS EN "PLAN"
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour.
HERRAMIENTAS ACONSEJADAS EN "AWARENESS"
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour.
HERRAMIENTAS ACONSEJADAS EN "CONSIDERATION"
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour.
HERRAMIENTAS ACONSEJADAS EN "PURCHASE"
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour.
HERRAMIENTAS ACONSEJADAS EN "KEEP"
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour.
HERRAMIENTAS ACONSEJADAS EN "GROW"
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour.
ACCIONES EN "AWARENESS"
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour.
ACCIONES EN "CONSIDERATION"
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour.
ACCIONES EN "PURCHASE"
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour.
ACCIONES EN "KEEP"
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour.
ACCIONES EN "GROW"
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour.
METRICAS Y KPIs EN "AWARENESS"
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour.
METRICAS Y KPIs EN "CONSIDERATION"
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour.
METRICAS Y KPIs EN "PURCHASE"
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour.
METRICAS Y KPIs EN "KEEP"
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour.
METRICAS Y KPIs EN "GROW"
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour.
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour.
RESUMEN
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour. There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour.
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